BE INSPIRED BY your FUTURE CONSUMER

We provide in-depth analysis of lifestyle, attitudes, interests in a specific economic climate, in order to target product development at the right time to the right consumer. We need to understand the mind-sets, behaviours and interests of the future consumer to drive innovation. 

Constant research within Consumer Insights, Research & References within the field of Technology, Innovation, Arts & Culture, Architecture and Influencers, enables us to predict major shifts in consumer interest, that will dictate our business environment.  

We will provide curated and filtered information, which is relevant to your brand and consumer and will help to inspire product innovation accordingly. 

Based on the relevant Macro Trend, we provide Colour Direction for Womenswear, Menswear, Footwear & Accessories. All information is directly tailored to your Brand and Consumer and we provide a directional colour palette, mood boards and inspirational images. 

Helping you to getting colour right, as it is one of the key reasons why consumers choose a particular product.

Based on the relevant Macro Trend, we provide Product Direction for Womenswear, Menswear, Footwear & Accessories. All information is directly tailored to your Brand and Consumer and we provide inspiration on shape, detailing, material, print & pattern. 

Helping you to guide product innovation and direction at the right time.

With Anne Bernecker's over 15 years of experience as a Fashion Designer and Creative Director within the industry, designing directional collections is one key part of BÜRO BERNECKER.

We can also design collections and drops reflecting the relevant Macro Trends.